Culture, Craft, and Curiosity.

Transforming alarming statistics into powerful ceramic designs to raise awareness and funds for UNICEF programs.

After years of cultural impact, Biti's used its 40th anniversary not to talk about itself, but to spark reflection on 40 years of national progress.

What if your perfect match was a sneaker?

Just as each Vietnamese dynasty had its own unique depiction of the dragon, we have borrowed this timeless symbol to resonate with the aspirations of today's generation.

A rebellious retail experience with limited sneaker drops, co-created with underground media outlet V2X to spotlight Vietnam's subcultures.

Inspired by Tokyo culture and Japanese flavours.

With a striking new direction and identity, BitisHunter not only aims to stay relevant, but to own the moments where emotions are born.

To launch BitisHunter's first sustainable collection, we recycled unused past campaign shots into a striking new lookbook.

A unique story that speaks to the heart of the Vietnamese people during the deeply meaningful occasion of Lunar New Year.

Clean the World initiative.

Cracking the rough surface of Central Vietnam to liberate its timeless elegance and romantic resilience.

A refreshed positioning and captivating visual universe designed to resonate with contemporary consumers.

The first fashion collection too dangerously polluted to wear.