Dating in Vietnam is seen as a challenging experience for young people due to the combination of in-person awkwardness, lack of authenticity online, and overwhelming options available.
To address these issues and help young Vietnamese individuals connect on a deeper level, Bitis Hunter, a footwear brand, partnered with the popular dating app Tinder to create a unique campaign called SoleMates.
ADFEST Collaboration & Partnership - Bronze
THE ANDYS Selected
THE ANDYS Global Shortlisted
ONE SHOW 2x Shortlist
ADC 1x Shortlist
MADSTARS Interactive - Finalist
MADSTARS Social & Influencer - Finalist
THE ANDYS Selected
THE ANDYS Global Shortlisted
ONE SHOW 2x Shortlist
ADC 1x Shortlist
MADSTARS Interactive - Finalist
MADSTARS Social & Influencer - Finalist
To come up with SoleMates we tapped into the growing trend of AI-generated personifications
and effectively incorporated Generative AI technology to capitalize on this phenomenon.
This trend involves using AI algorithms to create human-like profiles or representations of various entities,
such as drugs, students of the world, countries as superheroes, brands as villains and much more.
and effectively incorporated Generative AI technology to capitalize on this phenomenon.
This trend involves using AI algorithms to create human-like profiles or representations of various entities,
such as drugs, students of the world, countries as superheroes, brands as villains and much more.
By leveraging Generative AI, BitisHunter was able to create unique and personalized shoe profiles
that resonated with their target audience, going beyond traditional marketing approaches.
that resonated with their target audience, going beyond traditional marketing approaches.
