Cracking the rough surface of Central Vietnam to liberate its timeless elegance and romantic resilience.
MADSTARS Film Craft - Crystal
Blooming Central
While you are here...
SoleMates
What if your perfect match was a sneaker?
Dark Mode ON
A rebellious retail experience with limited sneaker drops, co-created with underground media outlet V2X to spotlight Vietnam's subcultures.
MalNutrition Plates
Transforming alarming statistics into powerful ceramic designs to raise awareness and funds for UNICEF programs.
Buoc Toi
With a striking new direction and identity, BitisHunter not only aims to stay relevant, but to own the moments where emotions are born.
Dragon Trilogy
Just as each Vietnamese dynasty had its own unique depiction of the dragon, we have borrowed this timeless symbol to resonate with the aspirations of today's generation.
Legambiente
Clean the World initiative.
A Step Forward
After years of cultural impact, Biti's used its 40th anniversary not to talk about itself, but to spark reflection on 40 years of national progress.
Bringing TET Home
A unique story that speaks to the heart of the Vietnamese people during the deeply meaningful
occasion of Lunar New Year.
Khong Do, Khong Stress
A refreshed positioning and captivating visual universe designed to resonate with contemporary consumers.
The Left-Overs Collection
To launch BitisHunter's first sustainable collection, we recycled unused past campaign shots into a striking new lookbook.